Betabrand is known for a slapstick approach to content creation and storytelling, so when it came to coming up with how to present a shirt literally covered with poop emojis, the brainstorming session consisted of all sorts of lowbrow concepts. One of them consisted of photoshopping studio photos of a Read more…
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand, we had less than a week to come up with a plan for creative direction and execute it. The concept Read more…
Maker Faire is an event created by Maker Magazine that’s part science fair, and part county fair, intended to be a family-friendly showcase of invention, creativity, and resourcefulness. It also was the site of one of the first event marketing stunts we put on during my stint with Betabrand. To Read more…
During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Read more…