As a marketing professional as well as cycling blogger -slash- influencer, weekends are often spent creating visual assets lifestyle brands find useful. Before embarking on a recent road trip to the southwest, we loaded up […]
Have Coffee, Will Travel Giveaway Campaign
As a smaller brand, brand collaborations have been one of the largest drivers of site traffic and new customer acquisition for Looptworks. To mark the launch of the Upcycle Coffee kit, we teamed up with […]
Betabrand Poo Emoji Shirt
Betabrand is known for a slapstick approach to content creation and storytelling, so when it came to coming up with how to present a shirt literally covered with poop emojis, the brainstorming session […]
Collaborative Marketing: Betabrand x Torker
As a consumer direct, online Clothing Company, Betabrand generally doesn’t invest marketing dollars into print advertising. In my efforts to promote the Bike to Work Collection line of commuter focused apparel, I was always seeking […]
Event Promotion: McLaren Short Track Challenge
As a board member of the SF Urban Riders, I created all of the promotional marketing collateral for the inaugural SF Mountain Bike Festival.
Bosky x Betabrand: Wood Sunglasses Product Launch
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a […]
Event Marketing: The Time We Jumped an Electric Bike Over a Car to Sell Pants
Maker Faire is an event created by Maker Magazine that’s part science fair, and part county fair, intended to be a family-friendly showcase of invention, creativity and resourcefulness. It also was the site of one […]
Betabrand STL Tyvek Windshell
During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day […]
Oregon’s Mt. Hood Territory 2015 Travel Planner
Mt. Hood is one of our favorite places, and one of the main reasons we relocated back to the Portland area, so its been both an honor and pleasure to have the Clackamas County […]