Project Overview In my role as the Marketing Manager at a Siemens Digital Industries Software reseller and consultancy firm, I led a case study project focused on showcasing a leading aerospace industry company’s digital transformation journey. This company adopted the advanced engineering software suite to drive innovation in aerospace design, Read more…
Background As the Marketing Manager at an engineering software consulting company, I saw a need to align sales efforts with marketing to fully leverage leads generated through campaigns. Initially, with only two account managers, the company’s Salesforce setup functioned primarily as a repository for contact sales data. As the team Read more…
Background The company is an engineering software sales and consulting firm that provides Siemens Digital Industries Software solutions consulting and PLM services to clients in the aerospace, energy, and maritime industries. Despite a strong reputation for technical expertise, the firm faced challenges in its brand perception, which did not align Read more…
Betabrand is known for a slapstick approach to content creation and storytelling, so when it came to coming up with how to present a shirt literally covered with poop emojis, the brainstorming session consisted of all sorts of lowbrow concepts. One of them consisted of photoshopping studio photos of a Read more…
Collaborative Marketing: Betabrand x Torker As a consumer-direct, online Clothing Company, Betabrand doesn’t invest marketing dollars into print advertising. In my efforts to promote the Bike to Work Collection line of commuter-focused apparel, I was always seeking to create opportunities for Brand Collaboration to expand market reach and brand awareness. Read more…
As a smaller brand, brand collaborations have been one of the largest drivers of site traffic and new customer acquisition for Looptworks. To mark the launch of the Upcycle Coffee kit, we teamed up with a number of brand partners to put on a Giveaway Promotion. Working with Karen at Read more…
As a marketing professional as well as a part-time cycling blogger-slash-influencer, weekend adventures are often subsidized by creating visual assets for lifestyle brand partners. Before embarking on a recent road trip to the southwest, we loaded the rig with apparel and gear from several brands to incorporate them into our Read more…
As a board member of the SF Urban Riders, I created all of the promotional marketing collateral for the inaugural SF Mountain Bike Festival.
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand, we had less than a week to come up with a plan for creative direction and execute it. The concept Read more…
Maker Faire is an event created by Maker Magazine that’s part science fair, and part county fair, intended to be a family-friendly showcase of invention, creativity, and resourcefulness. It also was the site of one of the first event marketing stunts we put on during my stint with Betabrand. To Read more…