Jason Van Horn — Photography, Design & Marketing

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Nau Instagram Take Over

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Vanlife stop On the road

As marketing professionals as well as cycling bloggers and influencers, my partner Inga and I know how to create visual assets lifestyle brands find useful. Before embarking on a recent road trip to the southwest, we loaded up our rig with apparel and gear from several brands to incorporate them into our photoshoot schedule.

Capturing nature’s beauty as we came across it.

Stopping at locations along the way, (the McDonald’s in Moab, Utah has amazing wi-fi BTW) I’d import and edit photos, working with my partner Inga to draft copy to document our adventures for the Instagram take-over.

Enjoying a morning coffee at a vineyard in Monterey, California

Our journey began at the Sea Otter Classic Bike Festival in Monterey, California, where we visited and networked with our friends in the bike and outdoor industry.

From there we traveled to Las Vegas, Nevada to enjoy a little downtime and experience the rocky environment that surrounds the city, before we set off for Moab, Utah.

Have Coffee, Will Travel Giveaway Campaign

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As a smaller brand, brand collaborations have been one of the largest drivers of site traffic and new customer acquisition for Looptworks. To mark the launch of the Upcycle Coffee kit, we teamed up with a number of brand partners to put on a Giveaway Promotion.

The “Have Coffee, Will Travel” giveaway campaign

Working with Karen at Nossa Familia Coffee, we reached out to complimentary brands with audiences synonymous with the target demographic for the product, and we assembled a prize package that would entice any coffee aficionado.

In addition to coordinating and leading art direction for the giveaway campaign, which included email sends and social posts by all the participating brands, I created all the photography and drafted the copy.

The Looptworks Upcycle Travel Coffee Kit is an easy-to-carry travel kit packed with the essentials for brewing an perfect cup of coffee.

Event Promotion: McLaren Short Track Challenge

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The McLaren Short Track Challenge was the featured event at the inaugural San Francisco Mountain Bike Festival.

The one day event was established in 2013 as a fundraiser for the McLaren Bike Park, put on by the SF Urban Riders. As a founding member of the group and board member on the Bike Park Committee, I created all marketing assets. This included event branding and logo, t-shirts, and the creation of all marketing promotional materials.

In addition to creating marketing assets, which included posters and postcard leave behinds, and graphics for our social channels, I led the promotional efforts of the inaugural event and led weekly group rides prior to the event to help raise awareness of the park and the course. Thanks to our efforts, the event was well attended and a profitable fundraiser for the McLaren Bike Park.


PROJECT TYPE

  • Brand Identity
  • Marketing
  • Event Promotion

RESPONSIBILITIES

  • Creative Direction
  • Graphic Design
  • SEO and Content Creation
  • WordPress Content Management
  • Photography

View all design and marketing projects