Betabrand is known for a slapstick approach to content creation and storytelling, so when it came to coming up with how to present a shirt literally covered with poop emojis, the brainstorming session consisted of all sorts of lowbrow concepts. One of them consisted of photoshopping studio photos of a Read more…
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand, we had less than a week to come up with a plan for creative direction and execute it. The concept Read more…
During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Read more…
It takes a special occasion (for most) to don a tuxedo, much less a tux made from disco ball fabric. It also takes a rockstar personality to head out in public head-to- toe ensconced in the shiny material, as it’s guarantied to get the stare down from everyone passing by, which Read more…