Case Study: Photography & Creative Direction

Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a week to come up with a plan for creative direction and execute it.

The concept we came up with? Wood models wearing wood sunglasses! This was a fun concept to run with. To execute it, we had a make-up artist paint our models, then enhanced the photos in post-production.

For this launch, I took an active role in creative direction, scouted locations, and did the studio and location photography with the assistance of our stylist/ photo producer Megan. Our graphic designers helped with post-production and retouching of the wood mannequin effects.