Case Study: Photography & Creative Direction

Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a week to come up with a plan for creative direction and execute it.

Our concept: why not have models make of wood wearing wood sunglasses? This was a fun concept to run with. We had a make-up artist paint our models, then enhanced the photos in post production.

For this product launch, I took part in the creative direction and scouting locations, and did the studio and location photography with the help our stylist/ photo producer Megan. Our graphic designers helped with post production of the wood mannequin effects.