Fred Cuthbert is a bicycle frame builder based in Talent, Oregon, and the proprietor of Wolfhound Cycles. Fred focuses on creating high-end boutique custom mountain and road bicycles. Each frame is meticulously hand-crafted and designed to fit each owner.

He needed a landing page website created in time for a Bicycle Tradeshow, and I helped him with photography, content, and website creation and customization.
These frames take hundreds of hours to create. To aid in creating his brand story, we needed photo assets, so I visited him at work for a series of portraits. When photographing Fred at work, I wanted to capture a glimpse into his mind as he works on his creations.
PROJECT TYPE
- Web Design
- WordPress
- Photography
RESPONSIBILITIES
- Creative Direction
- Art Direction
- Brand Development
- Web Design
- Photography
- Copy and Content Creation