I don’t always have time to scout locations for Betabrand shoots as our release schedule is quite fast paced. Because of that, we often schedule shoots based on when we know the light is favorable, and shoot locally. If we need a specific setting, we’ll use Google Maps to plan locations.

I was looking forward to shooting the STL Tyvek Windshell, as aspirational lifestyle photography is near the top of my list in regards to subject matter. During our creative meeting I was given a mood board and a few locations were tossed out as possibilities. Fortunately I managed to get out on my bike and scouted out my preferred and chose an optimal time. The extra bit of preparation resulted in a set of images I was happy with, and when we were launching the product, we had a lot of great images to choose from.

You can view the Betabrand STL Tyvek Windshell at Betabrand.com.