During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Maps to plan locations.

I was looking forward to shooting the STL Tyvek Windshell; during our creative meeting I was given a mood board and a few locations were suggested as possibilities. Fortunately, I managed to get out on my bike to visit the site a few days in advance to find the time the lighting would be optimal. The extra bit of preparation resulted in a great set of images and when we were launching the product, we a lot of great visual assets to work with.

You can view the Betabrand STL Tyvek Windshell at Betabrand.com.