Jason Van Horn — Photography, Design & Marketing

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Betabrand STL Tyvek Windshell

January 7, 2016 by Jason Van Horn Leave a Comment

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During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Maps to plan locations.

I was looking forward to shooting the STL Tyvek Windshell; during our creative meeting I was given a mood board and a few locations were suggested as possibilities. Fortunately, I managed to get out on my bike to visit the site a few days in advance to find the time the lighting would be optimal. The extra bit of preparation resulted in a great set of images and when we were launching the product, we a lot of great visual assets to work with.

You can view the Betabrand STL Tyvek Windshell at Betabrand.com.

Filed Under: Betabrand, Featured Tagged With: Betabrand, Creative Direction, Photography, Tearsheets

Oregon’s Mt. Hood Territory 2015 Travel Planner

October 7, 2015 by jasonvh Leave a Comment

Splash page on the 2015 Travel Planner
Splash page on the 2015 Travel Planner

 

Mt. Hood is one of our favorite places, and one of the main reasons we relocated back to the Portland area, so its been both an honor and pleasure to have the Clackamas County Tourism Development Council/ BPN as a client. My photo of Inga Beck and her Santa Cruz Blur LTc enjoying the viewpoint at the Sandy Ridge Trail has a prominent location in the table of contents for this year’s Travel Planner and has been featured in web and outdoor campaigns.

There’s so much to visit, see and explore on Mt. Hood – here’s to more adventures on the rivers, lakes and trails of our amazing backyard.

Filed Under: Featured, Tearsheets Tagged With: Inga Beck, Mt. Hood, OMHT, Photography, Tearsheets

© 2023 · Jason Van Horn · Bermstyle media

  • PHOTOGRAPHY
    • PRODUCT
    • BIKES
    • BIKES 2
    • LIFESTYLE
    • EDITORIAL
    • BETABRAND
  • CASE STUDIES: MARKETING & DESIGN
  • ABOUT