Collaborative Marketing

As a smaller brand, brand collaborations have been one of the largest drivers of site traffic and new customer acquisition for Looptworks. To mark the launch of the Upcycle Coffee kit, we teamed up with a number of brand partners to put on a Giveaway Promotion.

The “Have Coffee, Will Travel” giveaway campaign

Working with Karen at Nossa Familia Coffee, we reached out to complimentary brands with audiences synonymous with the target demographic for the product, and we assembled a prize package that would entice any coffee aficionado.

In addition to coordinating and leading art direction for the giveaway campaign, which included email sends and social posts by all the participating brands, I created all the photography and drafted the copy.

The Looptworks Upcycle Travel Coffee Kit is an easy-to-carry travel kit packed with the essentials for brewing an perfect cup of coffee.

As a consumer direct, online Clothing Company, Betabrand generally doesn’t invest marketing dollars into print advertising. In my efforts to promote the Bike to Work Collection line of commuter focused apparel, I was always seeking to create opportunities for Brand Collaboration in order to expand market reach and brand awareness.

A conversation with some of the marketing team at Accel North America at the Sea Otter Classic Bike Festival led to an ongoing conversation.

As we were regularly photographing images for the collection, a partnership was proposed: working in collaboration with the art director with the Torker Bikes Brand, my team and I would produce lifestyle photography that incorporated Torker Bikes to create a library of assets for both brands, then co-promote the brands in different channels, extending brand reach for both brands.

Have Coffee, Will Travel Giveaway Campaign

Collaborative Marketing: Betabrand x Torker