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Art Direction

Art Direction

Art Direction: The Poo Emoji Shirt by Betabrand

Betabrand is known for a slapstick approach to content creation and storytelling, so when it came to coming up with how to present a shirt literally covered with poop emojis, the brainstorming session consisted of all sorts of lowbrow concepts. One of them consisted of photoshopping studio photos of a Read more…

By Jason Van Horn, 6 yearsJune 5, 2020 ago
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Case Study: Creative Collaborations for Extending Brand Reach

Collaborative Marketing: Betabrand x Torker As a consumer-direct, online Clothing Company, Betabrand doesn’t invest marketing dollars into print advertising. In my efforts to promote the Bike to Work Collection line of commuter-focused apparel, I was always seeking to create opportunities for Brand Collaboration to expand market reach and brand awareness. Read more…

By Jason Van Horn, 6 yearsMay 10, 2020 ago
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