As a marketing professional as well as cycling blogger -slash- influencer, weekends are often spent creating visual assets lifestyle brands find useful. Before embarking on a recent road trip to the southwest, we loaded up the rig with apparel and gear from several brands to incorporate them into our photoshoot schedule.
Stopping at locations along the way, (the McDonald’s in Moab, Utah has amazing wi-fi BTW) I’d import and edit photos, working with my partner Inga to draft copy to document our adventures for the Instagram take-over.
Our journey began at the Sea Otter Classic Bike Festival in Monterey, California, where we visited and networked with our friends in the bike and outdoor industry.
From there we traveled to Las Vegas, Nevada to enjoy a little downtime and experience the rocky environment that surrounds the city, before we set off for Moab, Utah.