As a smaller brand, brand collaborations have been one of the largest drivers of site traffic and new customer acquisition for Looptworks. To mark the launch of the Upcycle Coffee kit, we teamed up with a number of brand partners to put on a Giveaway Promotion.
Working with Karen at Nossa Familia Coffee, I worked to get introductions and reached out to marketing managers at complementary brands with audiences synonymous with the target demographic for the product, and we assembled a prize package that would entice any coffee aficionado.
In addition to coordinating and leading art direction for the giveaway campaign, which included email sends and social posts by all the participating brands, I created all the photography and drafted the copy.
The Looptworks Upcycle Travel Coffee Kit is an easy-to-carry travel kit packed with the essentials for brewing
