The McLaren Short Track Challenge was the featured event at the inaugural San Francisco Mountain Bike Festival.
The one day event was established in 2013 as a fundraiser for the McLaren Bike Park, put on by the SF Urban Riders. As a founding member of the group and board member on the Bike Park Committee, I single-handedly created all marketing assets to promote the event. This included event branding and logo, t-shirts, and the creation of all promotional materials.
In addition to creating marketing assets, which included posters and postcard leave behinds, and graphics for our social channels, I led the promotional efforts of the inaugural event and led weekly group rides prior to the event to help raise awareness of the park and the course. Thanks to our efforts, the event was well attended and was a profitable fundraiser for the McLaren Bike Park.
PROJECT TYPE
- Brand Identity
- Marketing
- Event Promotion
RESPONSIBILITIES
- Creative Direction
- Graphic Design
- SEO and Content Creation
- WordPress Content Management
- Photography
