Event Promotion: McLaren Short Track Challenge

The McLaren Short Track Challenge was the featured event at the inaugural San Francisco Mountain Bike Festival.

The one day event was established in 2013 as a fundraiser for the McLaren Bike Park, put on by the SF Urban Riders. As a founding member of the group and board member on the Bike Park Committee, I created all marketing assets. This included event branding and logo, t-shirts, and the creation of all marketing promotional materials.

In addition to creating marketing assets, which included posters and postcard leave behinds, and graphics for our social channels, I led the promotional efforts of the inaugural event and led weekly group rides prior to the event to help raise awareness of the park and the course. Thanks to our efforts, the event was well attended and a profitable fundraiser for the McLaren Bike Park.