Jason Van Horn — Photography, Design & Marketing

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You are here: Home / CASE STUDIES: MARKETING & DESIGN / McLaren Short Track Challenge
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The McLaren Short Track Challenge was the featured event at the inaugural San Francisco Mountain Bike Festival.

The one day event was established in 2013 as a fundraiser for the McLaren Bike Park, put on by the SF Urban Riders. As a founding member of the group and board member on the Bike Park Committee, I created all marketing assets. This included event branding and logo, t-shirts, and the creation of all marketing promotional materials. collateral.

In addition to creating marketing assets, which included posters and postcard leave behinds, and graphics for our social channels, I helped manage the promotional efforts of the inaugural event and led weekly group rides prior to the event to help raise awareness of the park and the course.

PROJECT TYPE

  • Brand Identity
  • Marketing
  • Event Promotion

RESPONSIBILITIES

  • Creative Direction
  • Graphic Design
  • SEO and Content Creation
  • WordPress Content Management
  • Photography

View all design and marketing projects

© 2023 · Jason Van Horn · Bermstyle media

  • PHOTOGRAPHY
    • PRODUCT
    • BIKES
    • BIKES 2
    • LIFESTYLE
    • EDITORIAL
    • BETABRAND
  • CASE STUDIES: MARKETING & DESIGN
  • ABOUT