The McLaren Short Track Challenge was the featured event at the inaugural San Francisco Mountain Bike Festival.

The one day event was established in 2013 as a fundraiser for the McLaren Bike Park, put on by the SF Urban Riders. As a founding member of the group and board member on the Bike Park Committee, I created all marketing assets. This included event branding and logo, t-shirts, and the creation of all marketing promotional materials. collateral.

In addition to creating marketing assets, which included posters and postcard leave behinds, and graphics for our social channels, I helped manage the promotional efforts of the inaugural event and led weekly group rides prior to the event to help raise awareness of the park and the course.