Mike’s Bikes Direct

Mike’s Bikes Direct

Mike’s Bikes Direct, formerly known as Bikesmart.com, was the online e-commerce brand for Mike’s Bikes, a Bay Area Bicycle retail chain. Initially they wanted to segregate their retail store websites and e-commerce platform by serving it up as a separate identity, Mike’s Bikes Direct. The project ended up being dropped late in the development process after the company decided to integrate the retail store and e-commerce site into one entity, and my role shifted to Content Manager.

Besides being project manager for the e-commerce group, I managed online promotions and email marketing, as well as website content for the Mike’s Bikes retail stores. I also created a product microsite for Bikesmart, the in-house brand of cycling parts and accessories.