Jason Van Horn — Photography, Design & Marketing

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Mike’s Bikes Direct


Mike’s Bikes Direct, formerly known as Bikesmart.com, was the online e-commerce brand for Mike’s Bikes, a Bay Area Bicycle retail chain. Initially they wanted to segregate their retail store websites and e-commerce platform by serving it up as a separate identity, Mike’s Bikes Direct. The project ended up being dropped late in the development process after the company decided to integrate the retail store and e-commerce site into one entity, and my role shifted to Content Manager.

Besides being project manager for the e-commerce group, I managed online promotions and email marketing, as well as website content for the Mike’s Bikes retail stores. I also created a product microsite for Bikesmart, the in-house brand of cycling parts and accessories.

PROJECT TYPE

  • Graphic Design
  • Web and UX Design
  • HTML & CSS
  • WordPress

RESPONSIBILITIES

  • Graphic and Web Design
  • UX Design
  • Copywriting & Content Management
  • SEO
  • Email Marketing

 


 


 


 

 


 

 

 

 

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© 2023 · Jason Van Horn · Bermstyle media

  • PHOTOGRAPHY
    • PRODUCT
    • BIKES
    • BIKES 2
    • LIFESTYLE
    • EDITORIAL
    • BETABRAND
  • CASE STUDIES: MARKETING & DESIGN
  • ABOUT