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Oregon’s Mt. Hood Territory 2015 Travel Planner

October 7, 2015 by jasonvh Leave a Comment

Mt. Hood is one of our favorite places, and one of the main reasons we relocated back to the Portland area, so its been both an honor and pleasure to have the Clackamas County Tourism Development Council/ BPN as a client. My photo of Inga Beck and her Santa Cruz Blur LTc enjoying the viewpoint at the Sandy Ridge Trail has a prominent location in the table of contents for this year’s Travel Planner and has been featured in web and outdoor campaigns.

There’s so much to visit, see and explore on Mt. Hood – here’s to more adventures on the rivers, lakes and trails of our amazing backyard.

Bosky x Betabrand: Wood Sunglasses Product Launch

June 9, 2015 by Jason Van Horn Leave a Comment

Case Study: Photography & Creative Direction

Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a week to come up with a plan for creative direction and execute it.

Our concept: why not have models make of wood wearing wood sunglasses? This was a fun concept to run with. We had a make-up artist paint our models, then enhanced the photos in post production.

For this product launch, I took part in the creative direction and scouting locations, and did the studio and location photography with the help our stylist/ photo producer Megan. Our graphic designers helped with post production of the wood mannequin effects.

Collaborative Marketing: Betabrand x Torker

May 10, 2015 by Jason Van Horn Leave a Comment

As a consumer direct, online Clothing Company, Betabrand generally doesn’t invest marketing dollars into print advertising. In my PR efforts to promote our Bike to Work Collection I’m always looking for opportunities to expand our market reach and gain media placement, so when I saw an opportunity to partner with the team at Accel North America for Torker Bikes I jumped at it.

Betabrand STL Tyvek Windshell

January 7, 2015 by Jason Van Horn Leave a Comment

I don’t always have time to scout locations for Betabrand shoots as our release schedule is quite fast paced. Because of that, we often schedule shoots based on when we know the light is favorable, and shoot locally. If we need a specific setting, we’ll use Google Maps to plan locations.

I was looking forward to shooting the STL Tyvek Windshell, as aspirational lifestyle photography is near the top of my list in regards to subject matter. During our creative meeting I was given a mood board and a few locations were tossed out as possibilities. Fortunately I managed to get out on my bike and scouted out my preferred and chose an optimal time. The extra bit of preparation resulted in a set of images I was happy with, and when we were launching the product, we had a lot of great images to choose from.

You can view the Betabrand STL Tyvek Windshell at Betabrand.com.

Betabrand Disco Tuxedo

September 25, 2012 by jasonvh Leave a Comment

It takes a special occasion (for most) to don a tuxedo, much less a tux made from disco ball fabric. It also takes a rockstar personality to head out in public head-to- toe ensconced in the shiny material, as it’s guarantied to get the stare down from everyone passing by, which is why I recruited Bill Boles for the job.

Our plan was to find a location (still is actually) where wearing a tuxedo would be appropriate and the symphony sounded like a great plan. Since they were putting on a free show at the Justin Hermin Plaza, we headed down to see what kind of photographic opportunities awaited us.

Turns out it was a pretty casual affair, with a few hundred people sitting cross-legged in the plaza, so we ended up shying away from the event. Fortunately we managed to get a few cool images on the water front- space and rockets have been on ongoing theme for the Disco Collection, and while my favorite photos often don’t make the site, I was really happy with this one.

I didn’t have a light stand with me and started by hand holding my speedlight off camera left. Fortunately Bill’s brother happened along and was able to play the role of VAL. (voice activated light stand). Camera: 7D, 10-22mm F4 Lens.

Check it out on Betabrand.com

Three-alarm fire in Soma

May 5, 2011 by Jason Van Horn Leave a Comment

While heading to a downtown San Francisco location for a Betabrand shoot, we came across major traffic on Folsom Street. It was from a massive blaze, with fire trucks coming in from everywhere. I’ve never actually seen a serious fire before— it was intense stuff.

Just found SFGate coverage on it here: SFGate. Since I had my camera on me, (as I almost always do these days) I documented it. While I saw at least three injuries, hopefully they all recover.

fire fighters hard at work attempting to contain the blaze

Coverage from Kron 4

Article on SFist

Cycling tools, part two – vector

September 26, 2010 by Jason Van Horn Leave a Comment

Last week I did a few drawings of bike tools in the sketchbook and painted them in photoshop for a project. This week I decided to draw them as vector drawings (using Adobe Illustrator) for more of an infographic approach.

Tools from my tool box, part two- vector style

Only a huge bike geek would have this much fun drawing bike tools, I know.