Collaborative Marketing: Betabrand x Torker As a consumer-direct, online Clothing Company, Betabrand doesn’t invest marketing dollars into print advertising. In my efforts to promote the Bike to Work Collection line of commuter-focused apparel, I was always seeking to create opportunities for Brand Collaboration to expand market reach and brand awareness. Read more…
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand, we had less than a week to come up with a plan for creative direction and execute it. The concept Read more…
During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Read more…
Mt. Hood is one of our favorite places, and one of the main reasons we relocated back to the Portland area, so its been both an honor and pleasure to have the Clackamas County Tourism Development Council/ BPN as a client. My photo of Inga Beck and her Santa Read more…
It takes a special occasion (for most) to don a tuxedo, much less a tux made from disco ball fabric. It also takes a rockstar personality to head out in public head-to- toe ensconced in the shiny material, as it’s guarantied to get the stare down from everyone passing by, which Read more…
While heading to a downtown San Francisco location for a Betabrand shoot, we came across major traffic on Folsom Street. It was from a massive blaze, with fire trucks coming in from everywhere. I’ve never actually seen a serious fire before— it was intense stuff. Just found SFGate coverage on it Read more…
Last week I did a few drawings of bike tools in the sketchbook and painted them in photoshop for a project. This week I decided to draw them as vector drawings (using Adobe Illustrator) for more of an infographic approach. Only a huge bike geek would have this much fun Read more…