Marketing
Event Marketing: The (1st) San Francisco Mountain Bike Festival
As a board member of the SF Urban Riders, I created all of the promotional marketing collateral for the inaugural SF Mountain Bike Festival.
Art Direction
Bosky x Betabrand: Wood Sunglasses Product Launch
Case Study: Photography & Creative Direction Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand, we had less than a week to come up with a plan for creative direction and execute it. The concept Read more…
Marketing
Event Marketing: The Time We Jumped an Electric Bike Over a Car to Sell Pants
Maker Faire is an event created by Maker Magazine that’s part science fair, and part county fair, intended to be a family-friendly showcase of invention, creativity, and resourcefulness. It also was the site of one of the first event marketing stunts we put on during my stint with Betabrand. To Read more…
Art Direction
Betabrand STL Tyvek Windshell
During my tenure at Betabrand, I rarely had time to scout locations for shoots as our release schedule moved extremely quickly. Because of that, we scheduled shoots based model availability and the time of day to capitalize on natural lighting conditions. If we needed a specific setting, I’d use Google Read more…
Featured
Three-alarm fire in Soma
While heading to a downtown San Francisco location for a Betabrand shoot, we came across major traffic on Folsom Street. It was from a massive blaze, with fire trucks coming in from everywhere. I’ve never actually seen a serious fire before— it was intense stuff. Just found SFGate coverage on it Read more…
Design
Wolfhound Cycles: Marketing & Website Consulting
Fred Cuthbert is a bicycle frame builder based in Talent, Oregon, and the proprietor of Wolfhound Cycles. Fred focuses on creating high-end boutique custom mountain and road bicycles. Each frame is meticulously hand-crafted and designed to fit each owner. He needed a landing page website created in time for a Read more…
Featured
Cycling tools, part two – vector
Last week I did a few drawings of bike tools in the sketchbook and painted them in photoshop for a project. This week I decided to draw them as vector drawings (using Adobe Illustrator) for more of an infographic approach. Only a huge bike geek would have this much fun Read more…