Hi, I’m Jason — a marketer, content creator, and photographer based in Portland, Oregon. I’m currently holding down the digital marketing and e-commerce efforts at Looptworks, a Portland, Oregon accessory and apparel brand that turns excess materials and deadstock into new products.
Though I began my career as a creative, over time I’ve evolved, gaining years of experience and proficiency in E-commerce Site Optimization, Content Strategy, Copywriting, Email Marketing, Analytics, and Paid Social.
Outside of work, I feed my obsession with mountain biking by publishing a popular cycling blog called Bermstyle.
To support the lifestyle, as Bermstyle Media, we offer photography and content creation services, collaborating with a number of cycling and outdoor brands. I also coach mountain bikers, teaching them skills as the Portland brand of Bikeskills.com. We also receive Sponsorship support from Shimano Cycling and SDG components.
When I’m not documenting the #mtblife, I spend any remaining free time outdoors riding bikes or working on my DIY van conversion, AKA the mobile adventure base. I also volunteer as a trail builder, maintaining singletrack trails and work with non-profit advocacy groups to protect, create and enhance trails.
Want to work together? Email me at jasonvanhorn(at)gmail.com or find me online: