Jason Van Horn — Photography, Design & Marketing

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Bosky x Betabrand: Wood Sunglasses Product Launch

June 9, 2015 by Jason Van Horn Leave a Comment

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Case Study: Photography & Creative Direction

Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a week to come up with a plan for creative direction and execute it.

Our concept: why not have models make of wood wearing wood sunglasses? This was a fun concept to run with. We had a make-up artist paint our models, then enhanced the photos in post production.

For this product launch, I took part in the creative direction and scouting locations, and did the studio and location photography with the help our stylist/ photo producer Megan. Our graphic designers helped with post production of the wood mannequin effects.


 

 

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Filed Under: Betabrand, Featured Tagged With: Betabrand, Bosky, Photography, Sunglasses

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  • PHOTOGRAPHY
    • PRODUCT
    • BIKES
    • BIKES 2
    • LIFESTYLE
    • EDITORIAL
    • BETABRAND
  • CASE STUDIES: MARKETING & DESIGN
  • ABOUT