Bosky x Betabrand: Wooden Sunglasses

Bosky Optics is an Oregon-based company that creates sunglasses and snow goggles with natural and recycled materials. For this collaboration between Bosky and Betabrand we had less than a week to come up with a […]


Collaborative Marketing: Betabrand x Torker

As a consumer direct, online Clothing Company, Betabrand generally doesn’t invest marketing dollars into print advertising. In my PR efforts to promote our Bike to Work Collection I’m always looking for opportunities to expand our […]

Betabrand STL Tyvek Windshell

Betabrand STL Tyvek Windshell

I don’t always have time to scout locations for Betabrand shoots as our release schedule is quite fast paced. Because of that, we often schedule shoots based on when we know the light is favorable, and […]

Betabrand Disco Tuxedo

Betabrand Disco Tuxedo

  It takes a special occasion (for most) to don a tuxedo, much less a tux made from disco ball fabric. It also takes a rockstar personality to head out in public head-to- toe ensconced […]

Firefighters in SOMA in San Francisco

Three-alarm fire in Soma

While heading to a downtown San Francisco location for a Betabrand shoot, we came across major traffic on Folsom Street. It was from a massive blaze, with fire trucks coming in from everywhere. I’ve never actually […]